THE UTILIZATION OF DIGITAL TECHNOLOGY-BASED LEARNING MEDIA TO ENHANCE STUDENT MOTIVATION AND LEARNING QUALITY AT SDN PAJELERAN 01 CIBINONG

Abstract

This study aims to describe the utilization of digital technology-based learning media in improving student motivation and the quality of learning at SDN Pajeleran 01 Cibinong. Using a descriptive qualitative method, data were collected through observation, interviews, and documentation studies regarding the use of digital platforms, interactive multimedia, and Artificial Intelligence (AI Chatbot) applications. The results indicate that the integration of digital technology is capable of transforming classroom dynamics from passive learning into an active learning environment. Specifically, the use of AI Chatbots assists students in brainstorming ideas and independently improving their writing structures. Despite facing challenges related to infrastructure and teachers' digital literacy readiness, this innovation has proven effective in boosting students' intrinsic motivation and creativity. The study concludes that planned and inclusive technology utilization is a key factor in improving the quality of elementary education in the digital era.